Flower auction app
Pitch concepts for a flower auction that wanted to improve its buying process — an app for the third-party buyers between auctioneer and florist.
I was part of the entire design process, incorporating stakeholder input and doing research with co-workers.
Buyers of flowers have incredibly specific demands, so a lot of research went into these mockups. They buy in bulk and make very quick decisions — finding out which elements to make distinct and noticeable was essential.
